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Design, Engineering solutions

Robert Scoble Roasts the Amazon Kindle

If you want to see a good dissection of poor product design, take a look at Robert Scoble’s 13 minute roasting of the new Amazon Kindle eBook reader.  Scoble’s critiques and questions are exactly the kind of things you need to think of when you are designing a product to actually be USED by REAL PEOPLE.  Note especially Scoble’s consternation at how Amazon missed the boat regarding including social networking possibilities in this device (being able to purchase and send hard copies of books to friends, or being able to see what other Kindle users are reading).  It is quite a hilarious video – very educational.  I would consider showing it to every freshman engineering design class.  The URL for the video is below:



About Ed Eckel

I am a engineering and applied sciences librarian at Western Michigan University.


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